food spot: JOLLIBEE


     Ask every Filipino kid in town if where they would want to eat. “Jollibee” will always be the first response that you’ll hear.

     Popularly known as Jollibee (Jollibee Foods Corporation). This largest fast food chain in the Philippines today was founded by its current CEO, Tony Tan Caktiong. It started out as an ice cream parlor in Cubao, wayback 1975. Now, it operates over 750 stores nationwide and still growing. The humble beginning of this burger restaurant became a source of pride among the Filipinos and a well-loved brand that values customer satisfaction. The operation in stores were then developed with drive-throughs for a more convenient and accessible food service.

chickenjoy jollibee mascot

     Jollibee serves burgers like yum with cheese and champ, chicken or what they call as “chickenjoy”, rice meals with burger and pork steak or with grilled pork tenders , noodles like spaghetti and palabok fiesta, sandwiches like their famous “jolly hotdog” and with sides such as french fries or crisscut fries and peach mango pie, beverages like softdrinks and desserts such as coffee float or chocolate float. Breakfast are also available like garlic bangus and chicken sausage with garlic rice and sunny side-up. Longganisa or hotdog with pancake are also being offered to morning persons. For kids and toy collectors, they came up with meals that comes with a toy.

     Jollibee as a fast food chain might be American in style but the restaurant itself made it a point that their specialty dishes were influenced with Filipino taste. Maybe that is why pinoy youngsters would never have a complete childhood without any memory of his or her family having a quality moment while eating together in an affordable burger chain. Personally, I can regard myself as a “jolly kid” who grew up with Jollibee  over the years while having a simple burger and eating it with my family after hearing a mass in the church every Sunday.

     In all that sense, Jollibee earned its spot as it played its part in Pinoy culture by winning not only the taste of Filipinos and other folks abroad but the hearts and family values of dining together and good service as well 🙂



Photos by: Sukito San


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